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The Leo Burnett McDonald's Shamrock Shake Dyes Chicago River

By: KimLeo - Published: • References: leoburnett & blog.leoburnett
On March 12, 2011, a larger-than-life nautical McDonald's Shamrock Shake produced by Leo Burnett shared in the Chicago River dyeing tradition. Created for McDonald's Operators of Chicagoland and Northwest Indiana (MOCNI), the The Leo Burnett McDonald's Shamrock Shake cruised up and down the Chicago River as thousands of spectators watched the 12-foot cup, tipped on its side with minty green shake material pouring out, giving the impression that it was dyeing the river.

A giant, domed lid (measuring in at 4 feet x 8 feet) and straw (8 feet) sat alongside the cup on top of a 192-square-foot deck (24 feet x 8 feet). The lid, straw and cup--complete with a cherry and whipped cream--weighed an incredible 1,000 pounds. The Leo Burnett McDonald's Shamrock Shake's journey between the Columbus and Wabash Avenue bridges lasted for approximately 1 hour.

Photo credits: Jeff Schear


Photographer: Jeff Schear
CCO: Susan Credle
ECD: John Montgomery
CDs: Brian Shembeda/Avery Gross
AD: Tim Ratchford
CW: Jason Curry
Executive Producer: Denis Giroux
Producer: Denis Giroux
Production Company: Gaffney Films Stats for Milkshake Rivers Trending: Older & Buzzing
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Concept: McDonald's Shamrock Shake Burnett
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Segment: Neutral, 12-55
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