Superstar

The McDonald's Forgiveness is Never Far Away Campaign is Clever

By: Meghan Young - Published: • References: ddb and ibelieveinadv
The McDonald’s Forgiveness is Never Far Away ad campaign makes an interesting observation about their food and services. As though addressing the fact that fast food is becoming more and more of a treat, it shows that it can be used as a thoughtful apology when having wronged a loved one or even a colleague.

Cleverly conceived and created by New York City-based ad agency DDB, the McDonald’s Forgiveness is Never Far Away ad campaign revolves around images of the terrible act that requires a better-than-average apology. In fact, it wouldn't be surprising if viewers empathetically wince as they take in the ads.

The McDonald’s Forgiveness is Never Far Away ad campaign was art directed by Matt Knapp and Matt Knapp with photography by Sean Izzard.