The McDonald’s Forgiveness is Never Far Away ad campaign makes an interesting observation about their food and services. As though addressing the fact that fast food is becoming more and more of a treat, it shows that it can be used as a thoughtful apology when having wronged a loved one or even a colleague.
Cleverly conceived and created by New York City-based ad agency DDB, the McDonald’s Forgiveness is Never Far Away ad campaign revolves around images of the terrible act that requires a better-than-average apology. In fact, it wouldn't be surprising if viewers empathetically wince as they take in the ads.
The McDonald’s Forgiveness is Never Far Away ad campaign was art directed by Matt Knapp and Matt Knapp with photography by Sean Izzard.
Stats for Apologetic Fast Food Ads
Trending: Older & Buzzing
Research: 8,015 clicks in 208 w
Interest: 2.7 minutes
Concept: McDonalds Forgiveness Is Never Far Away
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: faux dating site ads, pencil tip sculpture ads, and touch-worthy news app ads.
Apologetic Fast Food Ads
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