This Mattel 'We Create' campaign is at once humble and boastful. The three prints conceived by the Ageisobar advertising agency of Sao Paulo, Brazil, demonstrate the mere model toys that the company manufactures contrasted with images that such playthings foster through the kid's creative power.
The left hand side of each print features a plastic knickknack including a T-Rex, a toy car and a Barbie doll with butterfly wings. Above each of these images on a white background reads the words "We create." "Your kid imagines," is found on the right side of the ads amidst a fantastical scene featuring each object. The plain backdrop is replaced by a full colorful world in the Mattel 'We Create' campaign, and the toys expand and take on a life of their own.
Stats for Imaginative Plaything Prints
Trending: Older & Warm
Research: 8,636 clicks in 230 w
Interest: 4 minutes
Concept: Mattel We Create Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 4-55
Comparison Set: 18 similar articles, including: crude alcohol advertising, bikini-clad corn campaigns, and gallant gladiator marketing.
Imaginative Plaything Prints
More Stats +/-
Bikini-Clad Corn Campaigns
Crude Alcohol Advertising
Gallant Gladiator Marketing
Unassailable Identity Advertising
Target Practice Prints