The New Matcha Oreos Put a Japanese Twist on the Iconic Biscuits
Katherine Pendrill — March 29, 2016 — Lifestyle
References: yamazaki-nabisco.co.jp & en.rocketnews24
Yamazaki-Nabisco recently put a Japanese twist on its famous chocolate biscuits with the release of its new matcha Oreos. Although the company has released several matcha-flavored delicacies such as soft cookies and mini chocolate bars, this the first time consumers have been able to purchase full-size Oreo cookies in the sweet green tea flavor.
The new matcha Oreos consist of a matcha cream stuffed between two firm chocolate biscuits. The matcha used to make the cookies comes from Uji in Kyoto, which is considered one of Japan's most revered tea-growing regions. This information is branded on the packaging itself, with a gold seal that reads 'Japan Original.'
While the matcha-flavored biscuits are only available in Japan, the demand for green tea-flavored products is steadily growing in places like North America and Europe.
The new matcha Oreos consist of a matcha cream stuffed between two firm chocolate biscuits. The matcha used to make the cookies comes from Uji in Kyoto, which is considered one of Japan's most revered tea-growing regions. This information is branded on the packaging itself, with a gold seal that reads 'Japan Original.'
While the matcha-flavored biscuits are only available in Japan, the demand for green tea-flavored products is steadily growing in places like North America and Europe.
Trend Themes
1. Green Tea Flavored Products - A growing demand for green tea-flavored products in North America and Europe presents an opportunity for companies to innovate and create unique variations.
2. Ethnic-inspired Snacks - Companies can tap into the popularity of ethnic-inspired snacks by creating unique twists on traditional favorites.
3. Premiumization of Snacks - Consumers are willing to pay more for high-quality, premium snacks, presenting an opportunity for companies to elevate their offerings with premium ingredients and flavors.
Industry Implications
1. Snack Food Industry - The snack food industry can incorporate matcha or other ethnic-inspired flavors into its product offerings to stay on trend and capture new markets.
2. Confectionery Industry - The confectionery industry can innovate by incorporating premium ingredients like matcha into their products or developing unique ethnic-inspired flavors.
3. Food Retail Industry - The food retail industry can capitalize on the growing demand for green tea-flavored snacks by stocking products with unique and innovative flavors.
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