Mass Marketer Target Teams Up With Web Publisher Daily Candy

By: Going Like Sixty - Published: Jun 3, 2009 • References: online.wsj
Target and other mass market websites draw huge numbers of visitors. Target wants to leverage their traffic through a partnership with, owned by Comcast.

DailyCandy covers fashion and pop culture to attract a female audience. Target is branding the new features as Red Hot Shop which will feature special posts selected by DailyCandy editors. Target advertises on, and is providing content to

"unique and quirky writing style is something they are known for, and we want Red Hot Shop to have a larger focus on editorial, compared to the rest of," says Kelly Basgen, a spokeswoman for the retailer. Stats for Marketers As Publishers Trending: Older & Chilly
Research: 2,644 clicks in 364 w
Interest: 4 minutes
Concept: Marketers As Publishers
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: retail giant not recognizing blogs, culture-driven collaborations, and mass-market high fashion.