The MASP Art School campaign literally shows how their programs will help students to dissect the most influential artists of all time. Thankfully, the blood and gore often accompanying such surgical dissections is replaced with an artistic depiction of the artists' innards--in the style of their particular artform.
Conceived and executed by DDB, an ad agency based in Brazil, the MASP Art School campaign revolves around Vincent van Gogh, Salvador Dali and Pablo Picasso. Promoting the school's open enrollment policy, the ad campaign's imagery stands for more than a figurative allusion to what people will learn when attending it.
The MASP Art School campaign was art directed by Leonardo Rotundo with illustrations by Marcos Falcão of 6B Estúdio, copy writing by Fred Sekkel and photography by Ricardo Barcellos.
Stats for Dissected Artist Ads
Trending: Older & Average
Research: 3,381 clicks in 212 w
Interest: 2.3 minutes
Concept: MASP Art School Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: mini marker masterpiece ads, pencil tip sculpture ads, and newsworthy lingerie ads.
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