Arjowiggins' Competition Inspired Incredible Mask Designs

By: Kyle Towers - Published: Feb 16, 2013 • References: arjowiggins & itsnicethat
Arjowiggins' Second Skin competition has sparked a series of creative and wonderful mask designs.

Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates amateur creativity. It will certainly be difficult to pick a single winner.

This competition is part of a brilliant marketing campaign that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is. Stats for Artistically Charged Creative Contests Trending: Older & Average
Research: 3,470 clicks in 170 w
Interest: 1.8 minutes
Concept: Mask Designs
Related: 98 examples / 75 photos
Segment: Females, 12-55
Comparison Set: 36 similar articles, including: demonic winter masks, animalistic masked accessories, and lace face tattoos.