The Mary Brown’s Secret Menu Continuously Changes
Michael Hemsworth — October 25, 2022 — Lifestyle
References: marybrowns & canadify
The Mary Brown’s secret menu is a new promotion being run by the Canada-based QSR brand to help consumers access unexpected fare at every visit. The menu is only available via the brand's app and isn't available for purchase in-restaurant to give it a more exclusive feel that also helps to drive patrons to download it to their smartphone. The menu presently includes the Go Big Sweet Heat Sandwich and the Loaded Buffalo Taters, but will continually change without notice to serve up something new on a regular basis.
The Mary Brown’s secret menu is easy to access by simply downloading the brand's app and clicking on the Find Out Secret Menu Item! box to see what's available to be ordered.
Image Credit: Mary Brown’s
The Mary Brown’s secret menu is easy to access by simply downloading the brand's app and clicking on the Find Out Secret Menu Item! box to see what's available to be ordered.
Image Credit: Mary Brown’s
Trend Themes
1. App-only Secret Menus - QSR brands could introduce app-only secret menus to create a sense of exclusivity and drive app downloads.
2. Continuous Menu Rotation - QSR brands could consider rotating their menus on a continuous basis to keep customers engaged and interested in trying new items.
3. Mobile App Promotions - QSR brands could use their mobile apps to push exclusive promotions and discounts, encouraging customers to download and use the app for ordering.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can leverage technology and innovation to create unique and exclusive experiences for their customers through app-only secret menus.
2. Mobile App Development - Mobile app developers can work with QSR brands to create custom apps with features that can enhance the customer experience.
3. Digital Advertising - Digital advertising companies can help QSR brands promote their exclusive app-only secret menus and other promotions to reach a wider audience.
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