The Marthe AimÃ© Fall/Winter 2010/2011 is the epitome of Paris cool. The brother and sister duo Barbara Asei-Dantoni and Steven Asei-Dantoni are the brains behind Marthe AimÃ©'s haute textile accessories.
This collection emphasizes the collar with flowing and ruched designs that are anything but understated. The hues of the Fall/Winter collection range from 'aniline red,' 'vieux rose' and 'klein blue,' creating a bold look for the eternal free spirit.
Implications - Consumers today opt for products that provide both high-performance and unique, expressive qualities. Businesses that can provide consumers with practical products infused with a contemporary flair will benefit tremendously by appealing to a larger clientele.
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Concept: Marthe Aimé Fall/Winter 2010/2011
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Segment: Females, 18-35
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