Mars Pet Food 'Frolic' Will Have All the Pretty Puppies Panting

By: Luisa Amanda Gomes - Published: Apr 7, 2010 • References: adsoftheworld &
The print campaign for Mars pet food 'Frolic' has come up with an interesting premise to market their delicious pet treats. The campaign depicts the odd pairing of an adorable pooch draping herself over the paws of a slobbering dog. The slogan reads, 'She's only with him for his biscuits,' and the picture all of sudden begins to make sense.

So, for those of you who didn't know that gold-digging has expanded to other corners of the animal kingdom, you know now. Stats for Canine Gold-Digger Ads Trending: Older & Warm
Research: 6,525 clicks in 319 w
Interest: 4 minutes
Concept: Mars Pet Food Frolic
Related: 18 examples / 14 photos
Segment: Neutral, 18-35
Comparison Set: 7 similar articles, including: global pet finder, canine couture, and pet loo.