Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Laura McQuarrie — January 2, 2024 — Eco
References: brandingforum.org
Mars China debuted a Snickers bar featuring low-sugar, low-glycemic dark chocolate cereal and mono-material flexible packaging. This Designed for Recycling packaging is lightweight and resistant to moisture and humidity, and the material is commonly used for packaging other food industry products like instant noodles, biscuits and snacks. Ordinarily, flexible packaging requires multiple layers of different materials but this mono-material innovation is made of a single plastic component, in this case, a mono PP (polypropylene) material.
As part of a larger initiative, Mars China partnered with the Green Recycled Plastic Supply Chain Joint Working Group (GRPG,) China Plastic Recycling Association of China National Resources Recycling Association (CRPA,) P&G, PepsiCo and Dow on the Flexible Plastics Reborn project.
The Snickers low GI dark chocolate cereal bar is easy to enjoy and easy to recycle through the right channels to support a healthier planet.
As part of a larger initiative, Mars China partnered with the Green Recycled Plastic Supply Chain Joint Working Group (GRPG,) China Plastic Recycling Association of China National Resources Recycling Association (CRPA,) P&G, PepsiCo and Dow on the Flexible Plastics Reborn project.
The Snickers low GI dark chocolate cereal bar is easy to enjoy and easy to recycle through the right channels to support a healthier planet.
Trend Themes
1. Low-gi Dark Chocolate Cereal Bars - The introduction of low-sugar, low-glycemic dark chocolate cereal bars presents an opportunity for healthier snacking choices.
2. Mono-material Flexible Packaging - The development of mono-material flexible packaging can revolutionize the food packaging industry by reducing waste and improving recyclability.
3. Flexible Plastics Reborn Initiative - The Flexible Plastics Reborn project, a collaborative effort between various organizations, aims to transform the recycling process and create a more sustainable plastic supply chain.
Industry Implications
1. Food & Beverage - The introduction of low-sugar chocolate cereal bars in the food and beverage industry can cater to the growing demand for healthier snack options.
2. Packaging - The development of mono-material flexible packaging offers disruptive innovation opportunities in the packaging industry, enabling improved recyclability and sustainability.
3. Recycling - The Flexible Plastics Reborn initiative opens up promising avenues for disruptive innovation in the recycling industry, promoting a circular economy and reducing plastic waste.
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