Lovely and laid-back, the Marni for H&M Spring 2012 campaign has a bohemian vibe, even though the fashion itself is a little more structured and sophisticated than this lifestyle calls for. By adding a touch of free-spirited romanticism to the latest collaborative effort by H&M, the fashion line is shown to be very versatile.
The Marni for H&M Spring 2012 ad campaign was shot by film director Sofia Coppola, who also happened to direct the commercial for this line. She brings the stunning patterns to light in the sun-drenched images. Starring models Liu Wen and Imogen Poots alongside one male model, the campaign has an overall cool and calm aesthetic. Everyone will be drooling over the print-heavy fashion and chunky jewelry.
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Concept: Marni For H M Spring 2012
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Segment: Females, 18-55
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