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Mystery Flavors Edit
Doritos: The Quest

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Mystery Flavors - Doritos: The Quest
Doritos: The Quest
 Published: May 14, 08
Comments: 1 Views: 7,272

Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like… wait for it… cheeseburger.

Well this year Doritos has a new black mystery bag out called “The Quest”.

The package directs consumers to go online if they think they can guess the flavor. The site lets you play a series of puzzles for a chance to win $100,000 in gold (or the cash value).

I say take the gold, it’s a better investment.  From what I can tell, players have to solve a series of flash puzzles that aren’t too difficult. The first three people to solve everything will be sent to a secret city for a live event to compete for the $100,00.

This reminds me “the hunt” that Volvo put out a few years ago. The site is pretty well made and actually pretty entertaining. I was impressed.

References:  doritosthequest,

Filed In:  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Mystery Flavors or comment about Doritos: The Quest.

Favorited by Chris Bellinger on May 13, 08
preesi eutelmi on May 15, 08  0 Trends   6 Comments
Tastes like MOJITO
preesi eutelmi on May 15, 08  0 Trends   6 Comments 0


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Mystery Flavors