The extraordinary photographer Mario Testino takes us on a voyage into South America with top models Lily Donaldson and Daria Werbowy taking part in a carnival and exploring the scenery of the place.
The styling choices by fashion editor Lucinda Chambers perfectly reflect the colorful trend of spring 2009 and the carnival theme.
Implications - Due to the abundance of advertisements everywhere in society, consumers have gradually become desensitized to their effectiveness. They are now engaged by advertisements that are unique because of their unusual or shocking text and images. Companies who wish to have buzzworthy advertising campaigns should stray from traditional approaches and adopt edgier techniques.