Marco Ugolini and Pedro Motta have created artistic photographs of everyday grocery store items divided into baskets by color. The images depict multiple products sectioned off into color-coded groups showcasing the similar colors that different brands use to package their products.
Titled 'Per Color,' this Marco Ugolini and Pedro Motta project was put together in Belo Horizonte, Brazil. The purpose of these images were to subvert the manipulative powers of corporations that are trying to get consumers to purchase their products.
Marco Ugolini and Pedro Motta gathered these items at a local supermarket taking the images without actually purchasing any. From black and white to red and blue, it's really interesting to see just how close in color all of these different items are.
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Concept: Marco Ugolini And Pedro Motta
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