The Marc Jacobs Spring/Summer 2012 advertisement campaign takes the brand's ardent fan base on a tour of gritty metropolitan thoroughfares. Scribbled graffiti and riveted brick structures make for exceptional backgrounds here, especially when contrasted with the girlish looks of model Xiao Wen Ju.
Photographer Juergen Teller has added to the artistic canon that is Marc Jacobs imagery here. The fashion label has been known to execute highly eccentric productions, displaying perfumes, high heels and urban turbans alongside horses and ginormous MJ-embossed bags. This particular campaign tones down the usual clatter, bringing viewers to desolate city streets. Ju has made the Teller snapshots appear virtually effortless as they are synonymous with her usual urban chic appearance.
Stats for Desolate Metropolitan Fashion Campaigns
Trending: Older & Mild
Research: 2,800 clicks in 203 w
Interest: 4 minutes
Concept: Marc Jacobs Spring Summer 2012
Related: 111 examples / 85 photos
Segment: Females, 12-55+
Comparison Set: 40 similar articles, including: sophisticated punk photoshoots, candid metropolitan captures, and aerial city slicker editorials.
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