Manuella Doodle dolls are filled with 90% cushy polyester fiber and 10% plastic, then covered with a water-resistant paper. They are packaged in a gift box along with a set of five markers. The child can choose a boy doll or a girl doll. The paper covering allows children to doodle, draw and personalize the dolls to their heart's content.

The doll’s creator, Merav Flam is a graduate of Bezalel Academy for Art and Design Jerusalem. Much of her work is in designing soft toys for children.

The dolls let kids become DIY artists and are available online for about $35-$50 each.