Manifesto Hair Care Packaging for Unruly Consumers

By: Amelia Roblin - Published: Feb 13, 2011 • References: & thedieline
There's a niche market for supplying salon products to anarchist adolescents, and Manifesto Hair Care Packaging targets that rebellious demographic.

Kids who might classify themselves as "punk" or "emo" often take on an alternative and aberrant approach to style that would not be satisfied by mainstream hairsprays, gels and shampoos. Nonconformist tresses can be quite the challenge for popular primping products, but the Manifesto Hair Care Packaging by Oleg Postnikov sticks its middle finger up to conformity and is sure to attract a plentiful following of preteen girls. Stats for Rebellious Beauty Branding Trending: Older & Mild
Research: 12,538 clicks in 275 w
Interest: 4 minutes
Concept: Manifesto Hair Care Packaging
Related: 109 examples / 84 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: typographic treat packaging, flexible eco packaging, and professional chef packaging.