The 'Man About Town' Issue 7 Throws Back to the 50s
Accompanying the shoot for 'Man About Town' Issue 7 is a poetically beautiful video, directed by Stylianos Pangalos. Martin's masterful use of the skateboard portrays exactly how professional and smooth he is on the streets.
Implications - Using well known figures in advertising is a great method for businesses to attract customers to their brand. Applying a sense of familiarity to a company and product through a popular culture reference is an effective way of persuading buyers to purchase a company's goods and services.