Stella & Chewy’s Magical Dinner Dust is a Nourishing Meal Topper
Laura McQuarrie — June 23, 2021 — Lifestyle
References: stellaandchewys & petfoodprocessing.net
The Magical Dinner Dust by Stella & Chewy’s is a freeze-dried protein powder for dogs and cats that's made with 98% meat, organs and bone. The satisfying meal topper for pets makes it easy to tailor a pet's meals based on their preferences or dietary needs and it taps into the humanization of pet food products.
The way consumers see meal toppers and mix-ins is changing, as they are not just about enhancing the texture of a meal but an economical way to supercharge meals with functional benefits and personalized health support. With the Magical Dinner Dust, Stella & Chewy’s shares that using the product is a way to "add the benefits of raw to your pet's diet." These benefits include healthy teeth and gums, digestive support, a great-looking coat, plus stamina and increased vitality.
The way consumers see meal toppers and mix-ins is changing, as they are not just about enhancing the texture of a meal but an economical way to supercharge meals with functional benefits and personalized health support. With the Magical Dinner Dust, Stella & Chewy’s shares that using the product is a way to "add the benefits of raw to your pet's diet." These benefits include healthy teeth and gums, digestive support, a great-looking coat, plus stamina and increased vitality.
Trend Themes
1. Personalized Pet Nutrition - Freeze-dried pet protein powders like Stella & Chewy’s Magical Dinner Dust offer an easy and customizable way to support a pet's unique dietary needs and preferences.
2. Functional Pet Food - The shift towards functional pet food is evident in the demand for meal toppers and mix-ins that offer health benefits beyond regular pet food products.
3. Increasing Humanization of Pet Food - Consumers have demonstrated an increasing interest in pet food products that mimic human food trends, such as the use of quality ingredients and functional benefits, like those found in freeze-dried pet protein powders.
Industry Implications
1. Pet Food and Nutrition - The pet food and nutrition industry has an opportunity to explore the use of functional ingredients and personalized nutrition to enhance the health benefits of pet food products.
2. Pet Supply Retail - As consumers continue to focus on personalized and functional nutrition for their pets, pet supply retailers can offer a comprehensive range of meal toppers and mix-ins to meet this demand.
3. Raw Pet Food - The freeze-dried pet food industry has an opportunity to explore the market for raw pet food products that provide functional benefits for pets that mimic human food trends.
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