Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun

By: Ryan Fowler - Published: Jun 3, 2013 • References: adweek
Nivea has just released a magazine ad that has a solar panel and charges your Smartphone. The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and interactive into print could be a saving grace for the dying medium.

Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.

The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future. Stats for Solar-Powered Print Ads Trending: Older & Warm
Research: 1,953 clicks in 152 w
Interest: > 3 minutes
Concept: Magazine Ad
Related: 61 examples / 47 photos
Segment: Neutral, 4-55+
Comparison Set: 22 similar articles, including: human energy device chargers, solar-powered trees, and sleek eco music players.