Mag-Lite Flashlight is So Small, It Could End Up in Kids' Noses

By: Elsa Blaine - Published: Mar 8, 2009 • References: stillad
Hip flashlight manufacturer Mag Instrument, Inc. is drawing on the fact that kids will stick anything up their noses in their latest ad campaign. Making light of this strange habit, Maglite is launching the company’s smallest model called Solitaire, with these humorous images of kids with illumination beaming from their nostrils.

Beyond the obvious finger, children have been known to insert candy, small toys, food and even rocks into their nasal cavity, so I wouldn’t put it past them to stick a mini flashlight in their nose. The results can be serious and a trip to the doctor for removal of the object is often necessary.

The ad campaign is by Leagas Delaney of Hamgurg, Germany with creative directors Oliver Grandt and Jann Engelken. The photography was by Heribert Schilndler. Stats for Illuminated Nostrils Trending: Older & Chilly
Research: 3,105 clicks in 376 w
Interest: 4 minutes
Concept: Illuminated Nostrils
Related: 44 examples / 34 photos
Segment: Males, 4-55
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