Made for Drink's New Snacks Take Cues from Global Cuisine
Laura McQuarrie — February 16, 2021 — Lifestyle
References: madefordrink & fabnews.live
Made for Drink has created a name for itself with snacks that are specifically designed to the enjoyed with alcoholic drinks and its newest release taps into globally inspired flavors. The Inspired by World Cuisine crisps were devised to infuse fresh thinking into the potato chip category, which the brand sees as "historically set in its ways."
The brand's Chicken Salt Fries take the form of thinly cut potato fries seasoned with chicken salt and they were created to be paired with beer. There's also the Tapas Fries, which mix Patatas Fritas (straw fries) with slices of authentic Spanish chorizo to provide the perfect accompaniment for aperitivo.
The snacks designed to be paired with drinks promise to be particularly appealing at a time when people aren't getting their usual elevated food and drink experiences from favorite bars and restaurants.
The brand's Chicken Salt Fries take the form of thinly cut potato fries seasoned with chicken salt and they were created to be paired with beer. There's also the Tapas Fries, which mix Patatas Fritas (straw fries) with slices of authentic Spanish chorizo to provide the perfect accompaniment for aperitivo.
The snacks designed to be paired with drinks promise to be particularly appealing at a time when people aren't getting their usual elevated food and drink experiences from favorite bars and restaurants.
Trend Themes
1. Global Cuisine-inspired Snacks - Opportunity to innovate and differentiate in the snack industry by infusing global flavors and designing products to pair with specific alcoholic beverages.
2. Revolutionizing the Potato Chip Category - Opportunity to disrupt the traditional potato chip market with inventive and unconventional flavor combinations and packaging designed for drinking occasions.
3. Elevated Snacking Experience at Home - Opportunity to tap into the current consumer trend of recreating restaurant and bar experiences at home by providing snack products specifically created to enhance drinking rituals.
Industry Implications
1. Food and Beverage - Innovative snack products designed to be paired with alcoholic drinks can create new opportunities for growth and differentiation in the highly competitive food and beverage industry.
2. Alcohol - Collaborations with beverage companies and creating snacks specifically tailored to popular alcoholic drinks can provide disruptive innovation opportunities for the alcohol industry.
3. Packaging - Designing packaging specifically for drinking occasions can set brands apart in both the snack and beverage industries.
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