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The Mad Tea Collection Pays Homage to Lewis Carroll

By: Susan Keefe - Published: • References: nehahattangdi & thedieline
The Mad Tea Collection was created by student Neha Hattangdi as part of her curriculum. Design students at the University of San Francisco were asked to create an exclusive brand and product line that celebrated the work of a literary author. Hattangdi selected the late great Lewis Carroll as her muse and created this whimsical Mad Tea Collection in his honor.

The fictional brand produces blends of whole leaf teas and combines them with fresh cut herbs and flowers. This magical celebration of the author's undeniably staggering legacy captures the essence of the Jabberwocky scribe. The set includes three flavors of tea leaves each adorned with illustrations of characters from Alice in Wonderland. The box also contains a bar of extra dark chocolate, reusable tea bags, a strainer and a brochure.

Clever, whimsical and well-executed to boot, the Mad Tea Collection is so alluring it makes you wish it were real. Stats for Wonderland Beverage Sets Trending: Older & Warm
Traction: 3,909 clicks in 145 w
Interest: 4 minutes
Concept: Mad Tea Collection
Related: 82 examples / 63 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: color-coded cure branding, 29 tempting chocolate packages, and whimsical victorian merchandizing.