Potentially aiming to capitalize on the ever increasing popularity of the British Royal family thanks to Kate Middleton, the MAC x Philip Treacy collection is a vibrant and sophisticated line from the famed British milliner.
The collection's ads feature three models donning exquisite Treacy-designed fascinators perfectly placed to reveal the delicate color scheme of the line's eyeshadows.
Kate Middleton is known to have a heavy influence on fashion sales, so it makes sense that the royal brand and anyone associated with it would be given a boost from the association. The MAC x Philip Treacy collection is also notably rather tame compared to some of the brand's previous collaborations, such as the playful Simpsons line or the hit Rihanna collection.
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