The MAC x Philip Treacy Collaboration is Inspired by Fascinators

By: Rebecca Byers - Mar 25, 2015
References: allurabeauty & makeupandbeautyblog
Potentially aiming to capitalize on the ever increasing popularity of the British Royal family thanks to Kate Middleton, the MAC x Philip Treacy collection is a vibrant and sophisticated line from the famed British milliner.

The collection's ads feature three models donning exquisite Treacy-designed fascinators perfectly placed to reveal the delicate color scheme of the line's eyeshadows.

Kate Middleton is known to have a heavy influence on fashion sales, so it makes sense that the royal brand and anyone associated with it would be given a boost from the association. The MAC x Philip Treacy collection is also notably rather tame compared to some of the brand's previous collaborations, such as the playful Simpsons line or the hit Rihanna collection.