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Just based on visual identity, you can usually tell which are the budget brands of goods on the grocery store shelf. Should you come across M Savers packaging, however, you may be pleasantly surprised that even with its charming appearance, the cost of each item is charming as well.

Only black ink and a single vibrant color are used to decorate the label of each product in the line, but there is nothing boring about the look of these bottles, cans, jars, jugs and bags that might suggest they are inexpensive buys. Coley Porter Bell put a great deal of care into each of the endearing illustrations of the foods, executed in a cute cartoony style and excised of bespoke typography to identify the contents. M Savers packaging stirs up more appeal for economy purchases than a pleasant price tag alone.