Superstar

The Lyubomir Sergeev Affect Media Campaign is a Bloody, Confusing Series

By: Michael Hines - Published: Mar 26, 2010 • References: behance.net and behance.net
Lyubomir Sergeev's work for the ‘Affect Media Campaign’ highlights what I assume are the realities of seemingly normal professions/people. Some of these ‘realities’ are flippin’ freaky.

The cop stuffed with money and the prisoner judge I can understand. But the miner dressed as a ballerina? Maybe all coal miners want to do is secretly dance. Lyubomir Sergeev has managed to take normal subjects and create some creepy and thought-provoking photos.

I am going to attempt to wrap my head around Lyubomir Sergeev’s photos. Hopefully my head doesn’t explode in the process.