Sweet-toothed readers better be prepared to shell out some serious dough for this luxury ice cream, though. It costs about $50 wholesale and is nearly double that in stores.
Implications - Typical products that are marketed as a luxury good, such as $50 ice cream, are highly successful because they emulate prestige. This allows them to be able to say that they've tried it and if it was worthwhile or not. For them, such luxury products are a once in a lifetime indulgence.