Ben Preiss
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They were slow to begin selling their goods online, seeing it as the domain of teenagers and the middle class, not expecting upper class customers to part with $3,000 for skirts and $5,000 for suits over the Internet. If you’re not living near Rodeo Drive, Fifth Avenue or Magnificent Mile, chances are, your closest high-end fashion source is online. Luxury garment brands and retailers have now embraced the web and their sales are growing at a faster pace than that of other online retailers.
 The trend represents another byproduct of high-speed Internet connections, but it also speaks to the growing belief among luxury retailers and designers that a two-dimensional Web store will not diminish their marquee status.
“We’ve begun to see that the e-commerce shopper is indeed someone who has really quite a level of sophistication, and is older than was once imagined,” said Robert Triefus, an executive vice president with Armani Group. “For fashion, that type of consumer is very fundamental.”
Over all, luxury apparel sales will approach $1 billion this year, according to Forrester Research, a technology consulting firm. E-commerce is expected to grow by 21 percent compared with last year, and growth in luxury apparel sales is expected to exceed that, Forrester said.
(nytimes)References: nytimes Filed In: |
Luxury Brands Boom Online
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High End E-tailers Prosper
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FOUR WAYS TO REACT: vote, favorite, add more examples of Luxury Brands Boom Online or comment about High End E-tailers Prosper.
| Bianca Bartz on Nov 5, 07 4,464 Trends 3,530 Comments |
What I don't understand is how people can spend thousands of dollars on clothes without trying them on first. Particularly with shoes... maybe it's just me, but I find only 5% of shoes I try on actually fit well. Then again, your goal probably isn't comfort when buying 4" Jimmy Choos. |
Bianca Bartz on Nov 5, 07 4,464 Trends 3,530 Comments
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| Jacqueline Zenn on Nov 7, 07 3 Trends 11 Comments |
| You know, at first this surprised me, but with the increase in the Hollwood-ization of fashion and style (e.g. women want to dress like their favorite actresses, both onscreen and off), and the fact that the significant majority of women don't live somewhere where they have access to top luxury brands, it only makes sense that they would turn to the web. After all, it's not like the country's wealth is concentrated around Rodeo Drive and Fifth Avenue, and anyways, even wealthy customers don't always want to shop in-store. Sometimes it's easier (and dare I say, more luxurious) to have the goods come right to your door. Besides, you can always ship back what doesn't work and so many online shopping sites have such great return policies now that it's all pretty low risk. In addition, all of the online media - the many fashion blogs, the message boards, social shopping sites, and even recommendation engines are helping people to refine their tastes and learn what is "simply the best", to quote the tagline of 3Luxe (http://www.3luxe.com), one of the afore-mentioned recommendation engines. You definitely don't need to be in a fashion capital anymore to know exactly what is going in the luxury world. |
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Jacqueline Zenn on Nov 7, 07 3 Trends 11 Comments
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