Editor Jaime Neely Explores the Concept of Luxe Pop Up Retail

By: Misel Saban - Aug 26, 2014
References: youtube
Turning everyday mundane occurrences into luxury experiences is a great way for brands to add a bit of whimsy to everyday life. From shipping container spas to couture cable cars, Trend Hunter's Senior Editor Jaime Neely discusses her top picks for luxe pop up retail concepts.

Luxury is an ideology many consumers aspire to achieve and when companies turn everyday and ordinary events into luxe retail opportunities, it creates an extravagant experience that the consumer is sure to always remember. One great example of this is sparkling water brand San Pellegrino's floating pop up restaurant experience on the Mayan Rivera. Guests were treated to a gourmet meal aboard a fancy yacht and served sparkling water -- as oppose to wine -- with their meals. This completely transformed the way the guests visualized water turning the everyday bland beverage into an extravagant dinner beverage.