The Love ZA Buy ZA campaign draws attention to the importance of local Cape Town-based investment and manufacture. The fashion brand Good Clothing teamed up with the Mungo & Jemima boutique to produce the series which was delivered to viewers via a short film.
Present in the film is an intricate textile production process. This is representative of the many locals who go about domestic design on a daily basis, providing direct references to the many textiles that are made primarily by hand in South Africa.
According the description, Love ZA Buy ZA also aims to address a rampant loss of employment in recent years, "At least 80 000 jobs have been lost in the local clothing and textile industry over the past six years as companies continue to close their doors. We want to help change this."
Stats for Local Textile Campaigns
Trending: Older & Chilly
Research: 255 clicks in 168 w
Interest: 0.5 minutes
Concept: Love ZA Buy ZA
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: humanitarian fashion lines, hand-me-down couture, and relaxed skirted looks.
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