'Love, Oreo' Packs Help to Share Sweet Valentine's Day Messages
Laura McQuarrie — January 13, 2020 — Lifestyle
People often turn to Valentine's Day cards or heart-shaped sugar candies to share sentimental messages on February 14th but this year, Nabisco is sharing limited-edition 'Love, Oreo' packs that feature sweet sayings. The Love, Oreo cookies are different from the classic cookies that people of all ages know and love since they are filled with pink-tinked creme and biscuits that are stamped with messages like "Dunk In Love”, “Let’s Twist”, “XOXO Oreo” and “Dear Cupid Send Oreo.”
The fun packs of Valentine's Day cookies also come with peel-off stickers to sweeten the enjoyment of the holiday even more.
These Love, Oreo cookie packs offer yet another unique variation on the iconic treat for people to try, like other newly released flavors like Dark Chocolate Oreos. and Carrot Cake Oreos.
Image Credit: Nabisco
The fun packs of Valentine's Day cookies also come with peel-off stickers to sweeten the enjoyment of the holiday even more.
These Love, Oreo cookie packs offer yet another unique variation on the iconic treat for people to try, like other newly released flavors like Dark Chocolate Oreos. and Carrot Cake Oreos.
Image Credit: Nabisco
Trend Themes
1. Limited-edition Message Packs - Limited-edition 'Love, Oreo' packs featuring sweet sayings offer a unique variation on the classic cookie, presenting an opportunity for brands to explore limited-edition messaging in their products.
2. Personalized Food Products - The inclusion of peel-off stickers in the Love, Oreo packs highlights the trend of personalization in the food industry, signaling an opportunity for brands to offer customizable food items with personalized messages or designs.
3. Seasonal Flavor Innovations - The introduction of Valentine's Day-themed 'Love, Oreo' cookies demonstrates the trend of introducing seasonal flavors, providing an opportunity for brands to experiment with holiday-themed flavors and limited-edition product launches.
Industry Implications
1. Food and Beverage - The limited-edition message packs and personalized food products trend align with opportunities for innovation and expansion in the food and beverage industry, as brands continue to find new ways to engage and delight consumers.
2. Retail and Consumer Goods - The seasonal flavor innovations and limited-edition messaging trends create disruptive innovation opportunities for the retail and consumer goods industry, encouraging brands to create exclusive and unique product offerings to attract consumers and drive sales.
3. Marketing and Advertising - The concept of limited-edition message packs and personalized food products presents disruptive innovation opportunities for the marketing and advertising industry, allowing brands to leverage the power of personalized messaging and seasonal flavors to create impactful advertising campaigns and connect with consumers.
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