The Lotto 'What Would You Do?' ad campaign creatively envisions what some people might do with a winning ticket. Whether it is living the rest of their days swinging from a hammock on a tropical beach or buying a luxury yacht, people would have a very fun time figuring out how to enjoy every last penny.
Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Lotto 'What Would You Do?' ad campaign may been surreal, but that is exactly how it feels to win such a ridiculous amount of money. Art directed by Toby Morris, Scott Maddox and Brett Colliver with photography by Steve Boniface, the images revolve around lottery ticket origami creations.
Stats for Luxe Origami Lottery Ads
Trending: Older & Average
Research: 4,373 clicks in 181 w
Interest: 2.2 minutes
Concept: Lotto 'What Would You Do?'
Related: 51 examples / 39 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: sinfully sweet ad campaigns, work-disruptive car ads, and powerfully predictive ads.
Luxe Origami Lottery Ads
More Stats +/-
Work-Disruptive Car Ads
Sinfully Sweet Ad Campaigns
Powerfully Predictive Ads
Religion-Satirizing Fashion Ads
Coffee Bean Artwork Ads