Tiago Pinto Replaces Brand Names with Lorem Ipsum Text

By: Laura McQuarrie - Published: May 1, 2014 • References: & brandingmagazine
As frustrating as it is, designers are often put to the task of coming up with a branding concept before a product or company name is finalized, which is what inspired Tiago Pinto to swap out well-known brand names for lorem ipsum text.

In the series of Lorem Ipsum Branding, Pinto shows what a difference it makes when working with another name or series of letters. Recognizable logos like those of Facebook, Nike and Dunkin' Donuts suddenly seem a lot different when they're replaced with nonsensical text. A brand's color, font choice or symbols are often hugely helpful in identifying them, but as Pinto proves, by taking away the names themselves, some branding becomes completely unrecognizable. Stats for Dummy Text Logos Trending: Older & Buzzing
Research: 4,969 clicks in 107 w
Interest: 2.4 minutes
Concept: "Lorem Ipsum Text"
Related: 100 examples / 77 photos
Segment: Neutral, 18-35
Comparison Set: 37 similar articles, including: ornately abstract geometric illustrations, swapped social media logos, and chinese character logo makeovers.