Going Like Sixty
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LonelyGirl15, one of the biggest YouTube stars, is launching a spin-off starting September 20. “LG15: The Resistance” will take the format of a more traditional TV program by releasing new segments on Saturday night. A six minute episode will run every Saturday for 12 weeks. One of the creators said that the daily viewing format for LonelyGirl15 requires a big commitment by fans; a weekly show should be more manageable. The show will also be supported by advertising which will be integrated within each episode. “LG15: The Resistance” will debut on Hulu, MySpaceTV, imeem, Veoh and YouTube, with all of those partners guaranteeing promotion and marketing space on their sites.  “What we found was for a passive audience and a broader audience it was harder to follow daily content. This will be a three-month season with a new episode each week,” Mr. Beckett said in an interview with TVWeek.
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