If you've ever wondered about the origins of some of the most iconic brand logos out there, wonder no further: this handy logo infographic offers a break-down of the variables.
Color plays an important role in logo-construction by tapping into unconscious emotional associations. For instance, the color red conveys love, aggressiveness, passion and intensity. In contrast, blue represents comfort, faith, calm and clarity. Unsurprisingly, green is associated with harmony of nature, evoking peacefulness and trust. Beyond emotional connection, logos have the capacity to affect us from a young age, with 67% of children aged 2-3 able to correctly match logos to the correct product. This percentage increases to 100% by age eight.
The infographic goes on to list the most valuable global brands (Apple, Microsoft, Coca-cola,) how much they cost to create and how much they've changed over the years.
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