Steamy, sexy and potentially adulterous, the Loewe Spring 2012 campaign centers around a lust-filled couple rendezvousing at a hotel. As palpable as the sensual nature of this photo shoot is, the fashion itself is reserved. Sophisticated dresses, collared shirts and smart trenches all work together to portray the couple as stylishly savvy and refined. The emotions running through the air simply add some human interest to the ad campaign.
Shot by Mert & Marcus, the Loewe Spring 2012 campaign stars Saskia de Brauw, who already has two other spring campaigns under her belt, alongside male model Cristian Cruz. Stylist Katie Grand makes the scenes even more sensual by opting to show daring glimpses of skin beneath clothes that would normally cover everything up modestly.
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Concept: Loewe Spring 2012 Campaign
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Segment: Females, 18-55
Comparison Set: 31 similar articles, including: purse-ladened lookbooks, colorfully chic poolside captures, and golden getaway fashion.
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