Foodora Outlines the Benefits of Its Local Food Delivery Service
Riley von Niessen — June 7, 2016 — Marketing
References: foodora & highsnobiety
foodora is making clear the vast options available with its local food delivery service in a series of ads called 'foodoracle.' The commercials follow restaurants in different areas, promoting their individuality by focusing on specific practices and getting to know the staff.
With this, foodora shows its consumers what they can use the app to order. The ads show that the local food delivery service can offer much more than the basic greasy Americanized Chinese food or pizza. 'The foodoracle #4' shows 'La Guinguette d’Angèle,' a Paris restaurant run by only female staff. The ladies explain the extensive measures they take to get locally sourced and high quality food in order to create delicious food that's both healthy and supports the local economy. With this ad, foodora aligns itself with positive restaurants, opening up consumers to the service's ability to support such establishments and bring its food to their doors.
With this, foodora shows its consumers what they can use the app to order. The ads show that the local food delivery service can offer much more than the basic greasy Americanized Chinese food or pizza. 'The foodoracle #4' shows 'La Guinguette d’Angèle,' a Paris restaurant run by only female staff. The ladies explain the extensive measures they take to get locally sourced and high quality food in order to create delicious food that's both healthy and supports the local economy. With this ad, foodora aligns itself with positive restaurants, opening up consumers to the service's ability to support such establishments and bring its food to their doors.
Trend Themes
1. Local Focused Delivery Services - Businesses can explore creating local delivery services that prioritize supporting and promoting nearby establishments for a more community-driven experience like foodora's 'foodoracle'.
2. Community-driven Food Campaigns - Marketing campaigns highlighting the practices and staff behind the food at local restaurants can showcase unique experiences and service benefits for delivery platforms like foodora's 'foodoracle'.
3. Premium Local Food Delivery - There is an opportunity to tap into a market that values high-quality locally-sourced foods by starting a premium local food delivery service like the one foodora promotes in its 'foodoracle' campaign.
Industry Implications
1. Food Delivery Services - Companies who offer food delivery services can adopt community-focused campaigns to promote premium local food options and open up new business opportunities.
2. Restaurant Industry - Restaurants can benefit from teaming up with food delivery services that prioritize promoting and protecting local businesses and values, like foodora does in its 'foodoracle' campaign.
3. Marketing and Advertising - The potential of narrative-driven marketing campaigns, like foodora's 'foodoracle', could be tapped into by marketers to promote ethical values and local community-driven initiatives.
1.8
Score
Popularity
Activity
Freshness
