These captures by Lluis Artus are badass to the max. Barcelona-born photographer Lluis Artus has developed a passion for the lens that nothing can beat. This capture-king is highly praised for his personal portraits that burst with personality. This collection of captures portrays many of his male subjects; he has emphasized their grungy and masculine characteristics. His subjects gaze into the camera baring their muscles and heavily tattooed skin. He brings his audiences into the worlds of his subjects, introducing them to lifestyles they may be unfamiliar with.

Take a peek at the amazing portraiture of Lluis Artus.

Implications - Consumers have become desensitized to typical advertisements due to their abundance in society. They now seek advertisements that will engage them and be memorable because of their taboo or risque content. Companies should incorporate these elements into their marketing campaigns to appeal to potential consumers.