Recently, at Houston’s Memorial Hermann hospital Dr. Kim Dong performed routine brain surgery with the one exception being the whole surgery was tweeted live. Dr. Kim’s nurses and various hospital staff updated the hospital's Twitter feed with snippets of information about Dr. Kim’s surgical progress as well as graphic photos and videos of the surgery. While Dr. Kim was in the operating room, a team collected information and published it on across multiple social media platforms, Twitter, YouTube and Pinterest.
Social media is becoming more integrated into our lives, on and off the operating table. Despite the fact that this surgery is not the first socially mediated one, it sure isn’t the last either. The first operation documented via social media was a live-tweeted from Memorial Hermann open heart surgery in February.
For optimists of social media infused surgery this will provide detailed up-to-the-minute updates about surgeries from start to finish. This will ensure that surgical mishaps become avoidable and those committing faults are accountable.
Stats for Social Media-Monitored Medicine
Trending: Older & Chilly
Research: 708 clicks in 209 w
Interest: > 3 minutes
Concept: Live Twittercast Brain Surgery
Related: 48 examples / 37 photos
Segment: Females, 12-55
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