Live Action Ad at Target in Australia
This creative advertisement was created by Target Mall in Australia. To promote the nation's biggest toy sale, Target launched a live action ad campaign. To lure customers, some actors were hired and dressed in costumes. The interesting thing is the actors were attatched with oversized hands which made them look like big toys and they showed some interesting actions. This campaign drew lots of children's attention also some adults.
Implications - It was definitely a successful publicity stunt, and may have been even more effective than televised commercials. It was a unique performance that audiences and customers will remember for a long time to come.