Live Action Ad at Target in Australia

By: Nisara - Published:   Updated: Jul 18 2011 • References: spluch.blogspot
This creative advertisement was created by Target Mall in Australia. To promote the nation's biggest toy sale, Target launched a live action ad campaign. To lure customers, some actors were hired and dressed in costumes. The interesting thing is the actors were attatched with oversized hands which made them look like big toys and they showed some interesting actions. This campaign drew lots of children's attention also some adults.

Implications - It was definitely a successful publicity stunt, and may have been even more effective than televised commercials. It was a unique performance that audiences and customers will remember for a long time to come. Stats for People as Toys Trending: Older & Mild
Traction: 5,477 clicks in 452 w
Interest: 4 minutes
Concept: People As Toys
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
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