Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations

By: Laura McQuarrie - Feb 22, 2017
References: giveafullerlife & adweek
In order to illustrate the idea that donations have the potential to bring color and brightness to a sick child's life, Little Mended Hearts created a unique color-changing video.

On the 'Give a Fuller Life' website is an animated video that tells the story of a boy who lives in a world that is drained of color. In order to encourage people to donate to supporting children with congenital heart disease, there are buttons on the side of the video that can be pressed to pledge money to boys like Max in the video. With each donation made, Max's world gradually becomes brighter, and he is surrounded by love from friends and family.

Donors often give generously, knowing that their support will positively impact the lives of others, but this video makes one's gift feel instantly gratifying.