Futura Develops a Sleek Image for a Liquid Yeast Manufacturer
References: byfutura & behance.net
Monjecitos — a brand that offers liquid yeast for the manufacture of craft beer, employs Mexico-based design studio Futura for the development of a visual identity that will communicate its values and dedication to a high-grade product.
Futura does a meticulous job of curating a set of graphics and packaging for Monjecitos. The studio makes use of design elements, found in a lab setting. For instance, the liquid yeast is offered in glass bottles and tubes. The product information is visually communicated in the style of infographics and, as a result, the content is to the point and its perception by the consumer is extremely efficient.
Due to Futura's efforts, Monjecitos' liquid yeast is presented to the consumer in a design-forward, modern and trust-evoking manner.
Photo Credits: Rodrigo Chapa
Futura does a meticulous job of curating a set of graphics and packaging for Monjecitos. The studio makes use of design elements, found in a lab setting. For instance, the liquid yeast is offered in glass bottles and tubes. The product information is visually communicated in the style of infographics and, as a result, the content is to the point and its perception by the consumer is extremely efficient.
Due to Futura's efforts, Monjecitos' liquid yeast is presented to the consumer in a design-forward, modern and trust-evoking manner.
Photo Credits: Rodrigo Chapa
Trend Themes
1. Science-inspired Brand Identities - Creating brand identities that draw inspiration from scientific elements and lab settings.
2. Visual Communication with Infographics - Utilizing infographics as a visually efficient way to communicate product information.
3. Design-forward Packaging - Presenting products in a modern and trust-evoking manner through design-forward packaging.
Industry Implications
1. Craft Beer Manufacturing - Applying science-inspired brand identities and packaging to the craft beer industry.
2. Design and Branding - Utilizing infographics and design-forward techniques in visual brand communication.
3. Food and Beverage Packaging - Exploring innovative packaging designs for liquid products in the food and beverage industry.
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