DAVIDsTEA's Limited-Edition Advent Calendar Shares 24 Days of Matcha
Laura McQuarrie — November 6, 2020 — Lifestyle
References: davidstea & ca.news.yahoo
For tea lovers, there's a new limited-edition advent calendar to count down the days until Christmas but it doesn't offer a loose-leaf or bagged tea surprise each day. The 24 Days of Matcha advent calendar puts a fresh twist on DAVIDsTEA's 24 Days of Tea advent calendars, and this marks the first time the brand has ever introduced a matcha advent calendar.
The advent calendar promises 24 high-quality finely ground green tea and sweet treats like infused chocolates, vegan Matcha Alligator gummies and small jars of matcha honey. Beyond classic matcha varieties, the advent calendar offers unique varieties like Peach Matcha, Salted Caramel Matcha and Yuzu Matcha, along with some festive flavors like Candy Cane Matcha and Gingerbread Matcha.
Image Credit: DAVIDsTEA
The advent calendar promises 24 high-quality finely ground green tea and sweet treats like infused chocolates, vegan Matcha Alligator gummies and small jars of matcha honey. Beyond classic matcha varieties, the advent calendar offers unique varieties like Peach Matcha, Salted Caramel Matcha and Yuzu Matcha, along with some festive flavors like Candy Cane Matcha and Gingerbread Matcha.
Image Credit: DAVIDsTEA
Trend Themes
1. Matcha Advent Calendars - The rise of matcha advent calendars presents opportunities for tea companies to leverage the popularity of this traditional Japanese green tea.
2. Innovative Tea Flavors - The introduction of unique matcha flavors, such as Peach and Salted Caramel, highlights the potential for tea companies to innovate and differentiate their offerings from competitors.
3. Health-driven Product Offerings - The inclusion of vegan matcha gummies and jars of matcha honey in DAVIDsTEA's advent calendar aligns with the trend of consumers seeking out healthy and guilt-free snacks.
Industry Implications
1. Tea Companies - Tea companies can leverage the rise of matcha advent calendars to create unique and innovative products that cater to tea enthusiasts.
2. Confectionery Industry - The inclusion of infused chocolates and other sweet treats in matcha advent calendars provides an opportunity for confectionery companies to expand their product offerings and capitalize on the popularity of matcha.
3. Health and Wellness Industry - DAVIDsTEA's matcha advent calendar aligns with the trend of consumers seeking out health-driven products, presenting an opportunity for the health and wellness industry to create and market matcha products as a healthy and beneficial alternative to traditional teas.
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