Sydney-based Like Minded Studio makes the old new again in a slew of retro advertisements. The designs are heavily inspired by turn of the century art nouveau themes and Jazz Age tag lines.
During this era, consumers were ostensibly less savvy than they are now. People were more inclined to believe that because something was printed and published it was truthful. Many modern consumers would say they don't read into things this much.
In a play on contemporary skepticism, Like Minded Studio incorporates ironic statements into their series. For instance, one design reads, "If each of us hires people who are bigger than we are we will become a company of giants." This wry type of wit pervades virtually all of the Like Minded Studio concepts. They demonstrate a keen talent for design and a sharp sense of humor.
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