Captain Morgan Wants to See How You Live & Play Like a Captain

By: Laura McQuarrie - Sep 24, 2014
References: likeacaptain & marketingmag
As part of its 'Like a Captain' campaign, Captain Morgan is giving away $10,000 to the person who best embodies the spirit of the brand's iconic captain. In order to be eligible for the challenge, people must share a photo, video or post to a social site like Twitter, Vine or Instagram, accompanied by the #LikeACaptain tag.

The brand will judge user submissions based on their creativity, and to give people an idea of the kind of spirit they're looking for, the brand showed a video of the crazy ways to sit, date and pour just like a captain. Even if you're not the grand prize winner, the second and third place prizes are pretty sizable too.