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Underemployment Advertising

The Life is Too Short Campaign for JobsInTown.de Targets Bad Jobs

The Life is Too Short ad campaign is perhaps one of the most original and clever ones I have come across in a long while. Created for a German job employment website, Jobs In Town, the campaign centers on the tagline "Life is too short for bad employment."

Created by the Scholz & Friends Berlin ad agency, the Life is Too Short campaign for Jobs in Town features workers actually stuck in their sad-and-sorry job situation. Cramped and curtailed from their true lot in life, these ads portray how many people feel in their everyday lives.

Although I think these are print ads, I would love to see the Life is Too Short campaign to be executed in an interactive fashion.

SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 0%
Freshness 8%

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