The Gabriel Moreno Vögele ads might make you look twice while wondering if you're tripping out or if those cartoon characters really are mixing into the real world. Only part of the advertisement is a drawing. The legs and feet styled with Vögele shoes from its Spring 2011 collection are those of real people, while the rest of the ad is illustrated. Gabriel Moreno draws the people so well that you can hardly tell there is a separation between fiction and reality. The idea of the campaign is fresh and exciting since it is something that hasn't been overdone. The unique factor is sure to benefit both Gabriel Moreno and Vögele.
The Gabriel Moreno Vögele ads were created with the help of the Jüng von Matt/Limmatt agency in Zurich. Although the Swiss brand Vögele is 80 years old, it is still going strong by creating hip and stylish shoes.
Stats for Artistic Half-Drawn Campaigns
Trending: Older & Mild
Research: 2,006 clicks in 271 w
Interest: 2.5 minutes
Concept: Gabriel Moreno Vogele
Related: 48 examples / 37 photos
Segment: Females, 18-55
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