Superstar

Librito de Mi Packaging Makes Recipients Feel Special

By: Amelia Roblin - Published: Aug 14, 2011 • References: atolondemororoa and thedieline
Despite the simplicity of Librito de Mi packaging, there is something about its endearing appearance and its look of handcrafted assembly that makes it seem as custom-made as its contents. This particular company writes and illustrates personalized storybooks for lucky children and it delights in the ability to author an entire experience.

The possession of such a special publication is enough to make a young consumer feel privileged, so the memory of receiving it as a gift should be stemmed from a ceremonious unwrapping. Atolón de Mororoa designed a minimal cardboard box for Librito de Mi packaging which suggests a concept of boundless imagination. White fluffy clouds decorate the square lid, held down by hand-tied twine and labeled with a cute blue tag.