The Librairie L'Echange Ads Promote Last-Time Reads
Emily Evans — June 4, 2011 — Marketing
References: adsoftheworld
Let's face it, many people buy books, read them once and then never open them again, and these Librairie L'Echange ads would have to agree. These kooky ads have a refreshingly morbid twist on typical literature-promoting print ads.
Four ads were released in the series by advertising agency Brad in Montreal, Canada. Each of the four ads showcases a different gloomy scenario that people many find themselves in; after each of these scenarios, it's highly unlikely anyone would need to reread these books.
A self-hypnosis book would be totally useless for someone who's dead, just like a natural conception book would be the last thing a large family would want to read -- unless they are on a TLC show or have the last name Kardashian, that is.
Four ads were released in the series by advertising agency Brad in Montreal, Canada. Each of the four ads showcases a different gloomy scenario that people many find themselves in; after each of these scenarios, it's highly unlikely anyone would need to reread these books.
A self-hypnosis book would be totally useless for someone who's dead, just like a natural conception book would be the last thing a large family would want to read -- unless they are on a TLC show or have the last name Kardashian, that is.
Trend Themes
1. Morbid Advertising - The use of morbid and unusual scenarios in advertising could disrupt traditional approaches and capture consumer attention.
2. Single-use Books - The acknowledgement of books as one-time reads opens up opportunities for innovative book-sharing or rental platforms.
3. Hyper-targeted Advertising - Creating ads that focus on niche scenarios and specific consumer segments can effectively grab their attention and drive engagement.
Industry Implications
1. Publishing - Publishing companies can explore new revenue streams by partnering with book-sharing platforms or exploring alternative book formats.
2. Advertising - Advertising agencies can experiment with unconventional storytelling techniques and explore the effectiveness of morbid themes in capturing consumer interest.
3. E-commerce - E-commerce platforms can introduce book rental or pay-per-read models to cater to the growing demand for single-use books.
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